To share something from my own readings, and my industry, here are some stats/figures re: The US and Global Muslim consumer market. Valued at USD $2.1 Trillion annually, the Muslim consumer is the latest "it" market, worldwide. Companies such as Nestle, Abbott Nutritionals, Tom's of Maine, Pfizer and other big wigs are already on that bandwagon.
"While Saudi women comprise only 14.4 percent of the labor force, they have more than 40 percent of all bank accounts, she noted. In fact, Dr. AlMunajjed added, women in Saudi Arabia are financial powerhouses and control $16 billion in banks inside the Kingdom." - Washington Report on the Middle EastAs Prof. would agree, having a businessperson's perspective means actively looking beyond the "if it bleeds, it leads" media race for ratings. There are definitely more ways than one to milk a cow! Just ask Nestle, my clients and
CNBC , MSNBC, WARC , TIME MAGAZINE, NEW YORK TIMES, CNBC Magazine, Today Show