Telling Tales at Work - The Case for Getting Personal

What is it about Facebook that's made it so addictive. Once upon a time, having to look at other people's travel pictures or children's photos was considered an experience to avoid. How things have changed with Facebook! What makes it addictive is the unfolding of stories - they give us the means to get to know each other personally. According to the HBR article, Eight Ways to Build Collaborative Teams, getting to know your co-workers stories too can result in improved productivity.

What is America built on if not the Abe Lincoln “Log Cabin to White House” story about this country being the land of opportunity? The Rosa Parks story and the Emmett Till story have served as reminders of the injustices of segregation, better than statistics about hate crimes or discrimination, could ever. It was the story of the tenacity and courage of the 33 trapped Chilean miners that held the world's attention and its heart strings.

Similarly, it was insufficient stories from flood hit Pakistan in June 2011, that resulted in the tragedy falling under the radar. 1/3rd of that nation was under water and more people died in those floods than the combined lives lost during the Tsunami, the Pakistan Earthquake in 2005 and the Haiti Earthquake. How many of us know that? These facts go to prove that story has the power to influence and the strength to mobilize or water down both relationships and movements. As Cohen and Prusak assert, this is true irrespective of whether a story is rooted in fact or fiction, or presented as a fable or as a comic book. When there are working groups with members who do not know each other well, divergent opinions could end up creating walls, bad feelings or hostility even. As we get to know each other’s stories, even seemingly inconsequential ones, we discover commonalities. Bonds form. Lunch room conversations slowly become the “connective tissue”.

Over time, exchanging stories has the power to create a work environment where members feel safe enough to express divergent opinions, and take risks, without fear of being misunderstood or devalued. We have the potential to graduate from being working groups to Senge's synergized 'teams'. The trust underlying the exchange of stories, gifts individuals with the latitude to see fellow team members idiosyncrasies as just that, rather than as reasons to take umbrage. 

When interactions are only task oriented, the feeling of being connected that gives team members mutual leverage for use during negotiations or persuasion, is rarely forged. This is exacerbated when working virtually. Instead if we take a few lines in a few emails each week, to also discuss a book we’ve been reading or ask for advice on a non-work matter, we evolve from just being words on a screen. Instead we become someone the other can identify with at some level. We now become more willing to give each others perspective a platform, even if we may disagree with it. The act of simply being willing to hear the other out, conveys respect and oils the wheels of team work.